GET OFF ME is a project to raise awareness of sexual harassment, which has addressed several problems in Portugal generated by the sexualization of women.
Being an initiative created by the Faculty of Architecture of the University of Lisbon and a project guided by Designer Miguel Aboim, this project began as a basis for choosing one of the UN's objectives. The team involved focused on gender equality and funneled this topic into sexual harassment directed at any sex (female/male/other).
The entire project image was created from scratch. The logo, colors and typography were studied in depth to result in an aggressive but important image, showing the stronger and independent side of the victim, instead of the most vulnerable.Various aspects of communication were developed, such as posters, leaflets, presentations, advertising on social networks, audiovisuals, as well as a security sharing app.
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GET OFF ME
FOLLOW THE SEA
Have you ever thought how, through Design, you can mark and organize spaces, institutions or even cities?
Through Wayfinding and signage, the Follow The Sea project was created, in order to bring more life to the city of Lagos, Portugal.
Lagos, was the city chosen to develop an entire Wayfinding and signage project. A challenge launched by the graphic department of the Faculty of Architecture of the University of Lisbon, led to the final result of a collection linked to the sea.
Based on discoveries, Follow the sea is based on giving users the opportunity to follow the sea through signs. With a platinum material representing the fish, we accompany all the signaling tokens through the blue color that runs through the city connected by lines that guide you to discover it in a playful and lively way.
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BOOK COVERS
The projection of book covers or various types of posters is a great challenge for Graphic and Communication Designers, due to the complexity involved in being innovative and impacting the public through the image. The collection presented below was designed with this ambition in mind.
The book cover project, launched by the Faculty of Architecture of the University of Lisbon and guided by Graphic Designer Elisabete Rolo, was a challenge that led each individual to think about how they could make a difference through image, typography and general environment, taking into account the chosen story.
Within the scope of what was described, three classics of literature were chosen: The Metamorphosis, Essay on Blindness and The Farm of Animals.
Through my interest in photography, I tried to explore the more artistic side of myself as a designer and through that explore strong typography that goes hand in hand with the style of photo editing.
The result of the three layers is shown on the right.
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Following an in-depth study of brands and the importance of building them intelligently in terms of marketing, this led to the rebranding of Fábrica do Azulejo. A company located in Lisbon, Portugal.
The Rebranding of the company Fábrica do Azulejo, was a project guided by Designer Elisabete Rolo, with the aim of making the entire brand image more appealing and, above all, correct in terms of communication rules. The study was applied from colors, typography, logo projection, applications such as envelopes and trimmed papers, as well as other products such as packaging and sale bags.
The project was studied in depth, with several conceptualization and brainstorming booklets. The link below provides the standards manual for the final brand developed.
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CASE STUDY
Following a study on Wayfinding and Signage, I chose Schiphol Airport, Amsterdam, to develop a case study on Signage Design and how it can have a great impact on people's orientation in a space.
In this link below, a complete case study was carried out on the history of Schiphol Airport in Amsterdam and the success of Paul Mijksenaar as a Wayfinding Designer present throughout the airport.
The history, evolution both in terms of structure and Design, pictograms, colors, typography and the current work of the same Designer in the constant evolution of this space were studied.
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