The Portugal Railway Summit is a key event in the railway sector, bringing together industry leaders, policymakers, and innovators to discuss the future of rail transportation in Portugal. As a Designer and Communication Manager for the event, I was responsible for creating a cohesive and impactful visual identity that reflected the summit's significance and strategic goals. My work encompassed designing promotional materials, event signage, digital content, and presentations, ensuring a consistent and professional brand presence throughout all touchpoints.
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In addition to my design responsibilities, I played a pivotal role in organizing the logistical aspects of the event. This included coordinating with vendors, managing timelines, and overseeing the setup of the venue to ensure a smooth and successful execution. My ability to blend creative vision with meticulous attention to detail allowed me to contribute to the overall success of the Portugal Railway Summit, making it a memorable and well-organized event that effectively engaged participants and showcased the advancements in the railway sector.
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The PRR Smartwagons is a national project in Portugal aimed at creating intelligent wagons. With cutting-edge technology, these wagons are capable of monitoring and controlling various aspects of the transported cargo, such as temperature and humidity, ensuring the safety and quality of the products. In addition, Smartwagons also have advanced communication systems, allowing for more efficient and secure management of rail transport.
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The creation of the visual identity for the PRR Construir Material Circulante em Portugal, also known as "The Portuguese train" represents a foundational step in defining the future of this ambitious project. As a concept still in development, this initial identity serves as a projection of what the project aims to embody—a modern, dynamic, and distinctly Portuguese approach to rail transport. While the visual identity will soon undergo a transformation to align with the project's evolving vision, this early branding effort has laid the groundwork for what is to come, capturing the essence of innovation and national pride that will continue to define "O Comboio Português" as it progresses.
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